EMPLOYER BRAND: Martin Currie is a long established name in active equity investment. But it’s got a new story to tell; new leadership, new global network, a dedicated and diverse colleague community, and an innovative new product launch. It was time for a strategy, culture and positioning communication refresh.

REBRAND: ICAS is a deeply respected brand by those who know it. Yet, its profile was comparatively low. It needed a brand that could position it with conviction and amplify its voice. A brand that felt vital and relevant to its members. One that matched the scale of its ambition and the energy of the ICAS team.

REBRAND: A new brand was a strategic commitment for Trust Housing Association. Orientated around customers and inspired by their experience, we created a new identity they could connect with.

BRAND CREATION: Two Learning & Development brands became one, Emerald Works. We found synergies in colleague and customer expectations and experiences so that collectively, they might change lives through learning and coordinate their approach to growth. 

BRAND CREATION: The power of imagination, world class research and forward thinking enterprise will realise the most promising ideas of our time. This is the exciting premise of St Andrews Innovation - the entrepreneurial innovation hub at The University of St Andrews.

BRAND STRATEGY & DESIGN STYLE: We enjoyed the unique experience of collaborating with Olympians, experienced and up-and-coming elite athletes, to capture what British Curling means to the people who represent it at the highest level…