WHO WE ARE
With a great deal of cross-sector experience consulting with corporate, consumer and business-to-business brands, we have helped businesses carve competitive advantage in their markets, with their investor communities and with their people.
Susanna Freedman
Co-Founder and Consultant
I am curious. For 20 years as a business owner, employer and consultant I have been learning why people connect with brands and business. Be it character, a sense of purpose or belonging, alignment with what we care about or why we care. It is these idiosyncrasies that interest me. And it is the inspiring journey to ignite a brand, and excite and unite those who encounter it, that motivates me.
susanna@brandinsiders.co.uk
Fiona Burnett
Co-Founder and Consultant
I’ve always been motivated by the ‘why’... the context, insight and opportunity behind every decision in the creative process. With 20 years of working from the inside and outside of businesses, through strategy to design, I know what it takes to inspire and engage with creativity and authenticity.
fiona@brandinsiders.co.uk
RESEARCH & WRITING
Steven Lawther
Research consultant
Steven’s expertise lies in designing research scope, moderating, analysing findings to identify the strategic implications to help shape future brand and business strategy.
Collette Davis
Brand language & writing consultant
Starting out as an ad copywriter, working on through the line campaigns then Collette side stepped into the world of branding and design, specialising in strategy and tone of voice.
OUR CREATIVE NETWORK
We've had the privilege of working with some of our industry's best people - researchers, writers, designers, illustrators, animators... It's through collaborating with these creative specialists that we can deliver a broad and integrated offer of writing, design and production services. We share our trusted relationships with you, bringing you the right expertise to every project, every time.
SUSTAINABILITY | SUPPORTING THE TRANSITION
Our craft is communication, our raw material words and images. These emit little carbon beyond the energy required to render them on screen. Yet, words and images hold an immense power and their influence can invoke unimaginable change.
While we scrutinise our climate impact (our systems, processes and behaviours), the most significant action we take is to enable our clients to become truly mission-driven, purposeful, values-led businesses. We transform Corporate Identity into Social Identity and re-establish their licence for trust.
Some highlights from our responsible working practice:
Mission: To help organisations achieve alignment around common goals and achieve amazing things.
Model: Our highly-experienced, lean, consultative model offers more expertise, across a greater range of strategic communication & creative services, through fewer people and less technology. Our specialist team works efficiently so no time (or energy) is wasted.
Energy & Travel: We mostly collaborate online. We initiate face-to-face meetings and workshops only when they deliver high value to a project. When travel is necessary we move by electric bike, electric car and train.
Systems, data & storage: We monitor our data usage and efficiency. We manage and store large data files responsibly.
Supply chain & partners: We work with our partners and suppliers to make sustainable choices. We seek out innovations and approaches that can reduce negative impact.
DE&I: We are female owned and managed. We embrace neuro and cultural diversity and value its contribution to creative thinking and process. Our working patterns are flexible to enable all those we work with to put family and wellbeing first.