Professional chemistry at its best

Mazars, now Forvis Mazars, has flourished over the years on the strength of its relationships and the power of those relationships to deliver organic growth. A globally recognised name in accountancy, advisory and audit, Forvis Mazars competes alongside the Big 4 and large national practices, yet remains surprisingly under the radar for some in the UK. Under the leadership of new Chief Marketing Officer, Gemma Spiers, it was time to showcase just what’s so special about the way ‘Mazarians’ work with their clients and why their partnerships run so deep.

Brand insiders were engaged to develop a series of video case studies that would set the tone for an on-going case study programme and video series. Clients were invited to participate from regions across the UK and were enthusiastic to share insight into their working relationships and the value they bring.

Once discussion guides were drafted and locations recce’d, video shoots took place across three locations; Edinburgh, Manchester and London. Each film aimed to celebrate a client’s journey and outcomes and covered a wide range of services including wealth management, succession planning, navigating the challenges of the COVID pandemic, growth. technology, management consulting, risk consulting and forensics.

Brand Insiders looked after planning & logistics, interviews, videography, editing, copywriting and supporting still photography. Edits were produced for social media based around specific themes to support story telling. A copy written narrative was developed for each case for use in new business documentation and promotion.

Thank you to Amanda, Natalie, James, Simon, Assam, and Thomas for your willingness to be in front of the camera and for sharing your stories and experiences with us.

Pret A Manger, London

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Prestonfield House, Edinburgh

Amanda Dagg, Private Client, Manchester