UK Launch for global merger

FORVIS MAZARS | BRAND LAUNCH CAMPAIGN

We began working with Mazars in 2023. We were appointed to explore how they might better express their proposition in the UK Audit & Advisory market. Through qualitative and quantitative research we tapped into fresh client and partner insight to set a direction for future brand promotion.

Then early in 2024 everything changed.

Together with long-term US partner Forvis, they formed a new global entity - Forvis Mazars. A $5 Billion, two-firm network, it was to be the largest entrant into the Top 10 global rankings in decades.

While the ‘ink’ on the small print of the agreement was barely dry, we got to work supporting the UK ‘Clients & Markets’ team plan and execute a tactical launch campaign in record time.

Coordinating with the Forvis Mazars global team, we developed a UK specific strategy for an advertising campaign, media plan and creative that featured London and key regional programmatic and traditional Out Of Home, digital and podcast audio, plus direct client communications.

While this is only the beginning for this newly formed brand, the campaign experienced positive engagement, bolstered awareness from the off and was proudly and positively received by the UK teams.

We look forward to supporting the brand as it establishes and matures.