A virtuous circle of investment, innovation and impact

THE UNIVERSITY OF ST ANDREWS | BRAND CREATION

The power of imagination, world class research and forward thinking enterprise will realise the most promising ideas of our time.

This is the exciting premise of St Andrews Innovation - the entrepreneurial innovation hub at The University of St Andrews. No.1 in the UK for its academic reputation, the University of St Andrews is not immediately associated with technological advancements and industry connections. Yet, at an ex industrial site on the fringes of the landmark town, it’s investing in state-of-the-art infrastructure and influential networks. A place where innovative economic ideas with a focus on decarbonising society can accelerate the transfer of knowledge from lab to real-world impact. Where solutions to technology and advanced manufacturing challenges will deliver clean growth.

Brand Insiders worked with a passionate leadership team from industry and across the University to articulate the proposition for this new venture. We drew insight from early industry collaborations achieving success in green energy, marine environment, healthcare, water management and manufacturing.

A name that is clear and concise - ‘St Andrews Innovation’ strikes a careful balance between place, potential and attitude. 

Brand Insiders worked closely with University marketing leads to create a brand and identity that speaks to business and investor communities while respecting the esteemed University identity. With a dynamic character and vibrant, inspiring and confident tone of voice, the identity framework is easy for a small team to adopt.

Shooting photography and film on-site, we capture the team’s conviction and enthusiasm for the impact they can make. Project development leaders tell the story of their achievements in their own words bringing substance and authenticity to the brand.

Armed with presentation content, templates and a new website, The University can promote their potential and progress with pride on an international stage.

Working within a tight timeframe leading up to launch, Brand Insiders supported St Andrews Innovation with:

  • Qualitative research and reporting

  • Strategic and creative workshop

  • Name generation

  • IP / Trademark consultancy

  • Identity and design framework

  • Brand guidelines and MS Office templates

  • Proposition and positioning content

  • Brand strategy - purpose and proposition

  • Website planning, user interface design and copywriting - https://innovation.st-andrews.ac.uk

  • Launch/positioning video

  • Video case studies

  • Photography (Portraits and location)

Fiona Burnett